Tag Archives: advertising

Hints to intending advertisers…..By Thomas Smith, London, 1885 The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time, he turns his nose up at it. The seventh time, he reads through it and says, “Oh brother.” The eighth time, he says, “Here’s that confounded thing again.” The ninth time, he wonders if it amounts to anything. The tenth time, he…Read More