An Interview With Babak Azad


To make your real estate investing business successful, or any business for that matter, you have to know how to find, secure, and keep clients or customers. To help you know the best ways to do that Kent has invited his friend, Babak Azad to be on the show for this episode. Babak is one of those people who has an incredible story – he immigrated to the U.S. with his family and has become extremely successful as a direct response marketer. On this episode, he shares tips for customer acquisition, marketing, and much more. You won’t want to miss this helpful episode.

Do you know your customer lifetime value? Click To Tweet

It’s great to get a deal closed and money coming in. But the problem is that you have to do the entire process all over again in order to keep making money. That’s why it’s important to think of customers or clients in terms of lifetime value. If you are careful to build the right kind of rapport and relationship with your buyers and sellers you’ll find that you can potentially do business with them over and over – and that is where the power of lifetime customer value comes in. Find out more about the concept from Kent’s guest, Babak Azad, on this episode.

How virtual reality is going to change the real estate industry. Click To Tweet

One of the things Kent asked his guest, Babak Azad was what he sees coming in terms of content distribution and marketing that is going to change the game. Babak said especially in the real estate industry, virtual reality is going to make a huge change to the way things work and the amount of business that real estate professionals will do. Find out how Babak sees the technology ahead changing the real estate industry, on this episode.

There are many toys and tools out there you need to learn to ignore. Click To Tweet

Many people get caught up in the newest and next best thing that comes down the pike. Periscope. Snapchat. Facebook LIVE. It can get overwhelming if you let it. Babak says that many people who are trying to do business in the digital world get drawn into the polished alluring appearance of the next newest thing without thinking through whether or not it’s really going to yield the results they want. When that’s the case it becomes a toy, not a tool – and it wastes your time and energy. You can learn some ways to identify the best tools for you to use in your particular business, on this episode.

Find where your audience is at and go hard at that. Click To Tweet

If you’re going to avoid wasting your time with all the shiny objects out there you’ve got to do two vital things. Number one: Find out which of those new tools your ideal audience is using regularly. Number two: Be there. You’ve got to interact in those places and say “no” to the other options that don’t yield the greatest ROI of your time. That’s how you’ll become known in the niche and find the people who need exactly what you have to offer. Find out where your audience is at and go hard at it.


Outline of this great episode


  • Kent’s introduction to his guest, Babak Azad, direct response marketer.
  • Babak’s background, growing up overseas and immigrating to the U.S.
  • Attending MIT and Stanford – the experience and the benefits it brought.
  • How Babak got started working for Beachbody.
  • Leaving Beachbody to start his own consulting business.
  • What is customer lifetime value and why is it important?
  • The things Babak looks for to help small businesses find their clients.
  • The biggest opportunities Babak sees that will change the game for real estate.
  • Babak’s interest in health and fitness.


Resources & Links mentioned in this episode







About the Author

Kent Clothier is President and CEO of Real Estate Worldwide (REWW), a multi-faceted real estate education company with headquarters in Scottsdale, Arizona, San Diego, California, and Boca Raton, Florida.

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Mr. Clothier is an expert in real estate investing. As such his experiences are not necessarily typical to the standard real estate investor and whose results may vary. The successes shared on this site are not considered typical. Most individuals who order the educational materials and systems probably do not follow any of the techniques or strategies and consequently make little to no money due to their inaction. The company is in the process of determining the typical success of its clients. Stories shared herein are for example purpose only and should not be construed as "guarantees" of success. Results will vary based on background, education, and experience and actions taken.