Lori Taylor: Direct response copywriter. If you’ve ever watched celebrity chef Gordon Ramsay audit a restaurant, you know it can be brutal to witness, as failing restaurants and their owners are exposed to Ramsay’s unrelenting standards. From a business owner’s perspective, having every aspect of your business carefully scrutinized can be a vulnerable and painful experience that often requires setting aside your ego and facing the numbers. In this episode, Lori Taylor goes full on Gordon Ramsay and serves up exactly what you should understand about your company’s fundamentals, all the way down to the cents…and just as there are no good excuses in an episode of Kitchen Nightmares, your excuses are no good here either. If personal responsibility and accountability are not for you, Lori is not your girl.