Michael Bernoff: President and Founder of the Human Communications Institute. Face it: Business and life, at least for now, have changed. Now that you have accepted and understand that the world is different, what is your game plan for the short and long term? As the media sells fear and negativity, what are you doing differently to add value to the marketplace? How are you marketing to YOURSELF? To be sure, Kent, Michael and many other business minded, successful entrepreneurs are hustling behind the scenes to adapt, grow and succeed. This is your shot. Now is the time to make your impact.