Perry Belcher: Digital marketing legend. Kellogg’s. Starbucks. Netflix. All household names that owe their brand recognition to economic downturns. While many businesses slash their marketing budgets and slouch in fear, savvy investors are acquiring competitors and bolstering their market-shares at a premium discount. Perry outlines why “younger” entrepreneurs have the upper hand against older, more established types, and details how to maneuver your messaging to ensure your upper hand is filled with the lion’s share.
“The fear of loss is always greater than the desire to succeed.”