It’s an incredible benefit to any business to have a group of people who follow what you have to say over a long period of time. It may not seem that way because that doesn’t necessarily translate into some kind of benefit or profit to you. Or does it? This is a long game, a long process that definitely pays off over time. On this episode, Kent talks about what it takes to build a following, why it’s important, and the practical steps you have to follow in order to make it happen in a way that helps people and benefits you.