Looking for more real estate marketing tactics to boost your business?
If you are looking for more brand visibility, web traffic, and real leads, you’ll want to check out these marketing options…
- Job Postings
Running job ads and recruiting isn’t just about finding new team members. This can be a pivotal and powerful part of branding and lead generation. Your job offers themselves are really ads for your business. Using your website link in your postings can directly drive traffic, and even those which don’t become hires may become fans, and help spread the word.
- Existing Lists & Databases
The overall trend of the last few years has been for Realtors, investors, and other real estate professionals has been to create their own lead and sales funnels from scratch. This can still be smart for branding and long-term lead gen. Yet, many may find the fastest and surest way to begin reeling in leads is to simply to tap into existing lead lists and databases. If you have to make money, and do it quickly, definitely consider this method.
- Text/ SMS
Text messages continue to have some of the best open, and response rates. While you don’t want to spam and get blocked, sending well timed, valuable information in a warm way through text or bulk SMS could be a great way to break through the noise out there, and get noticed by your prime prospects.
- Broadcast Calls
While cold calling can be annoying, many of these calls go directly to voicemail today anyway. People still typically listen to their voicemail, even if they never answer live income calls. Have an automated system for sending out voicemails can work. They’ll tend to listen when they have time to respond. You can use this tactic to either drive people to your website, or via hot inbound calls.
Whether it is an official Meetup.com get together, a seminar or networking event, or just getting together with your peers for lunch or happy hour, this is a fantastic way to build relationships, generate warm leads, and gain new connections.
- Your Staff
The vast majority of businesses completely overlook their own team members as avenues to more revenues. Leverage your team. They should want to help promote, and it is only in their best interests to do so. Are they promoting you on social media? Referring their friends and family? Bringing their contacts to your office events? If not, why not?
You can create a variety of books to aid in your real estate marketing efforts. Ebooks, audio books, coffee table books, educational books, and even magazines. They can be used for boosting PR, as opt-in magnets, thank you gifts, as their own revenue streams, and to bolster your branding and credibility.
Podcasts are exploding in popularity. While newspapers may be declining in readership, podcasting is taking off in a big way. Everyone digests information differently, and many prefer audio. It’s ideal for this busy generation which barely has time for YouTube videos. Podcasting can be even easier than creating video too.
While there was some concern over Snapchat’s fundamentals around the time it went IPO, it only seems to be growing. Use it to create urgency with images and live videos, to build your audience, and get ahead of other real estate marketers and independent industry professionals who are lagging in adopting the newest technology.
Elearning is one of the biggest areas of growth today, and looking forward. Live web-classes or webinars can be a great way to help educate others, interact live, and give them enough information to make a real decision to buy, sell, or invest with you.
There are many new real estate marketing channels to try. Keep testing new ones, and adding them to your core mix as they pay off. Some of these are ideal for rapid revenue generation and getting ahead of the competition, while others will be crucial for long-term relationships building and sustainability.