The velocity of your results, altitude of your achievements, and how easy and enjoyable they come can all change when you flip the script and focus on serving others.
Whether you are a solo real estate investor looking to up your game and change your financial dynamics this year, or want to really step on the gas with growing a business, your mindset really matters. If you want better results which are sustainable, allow you to enjoy what you are doing, and really help you start living; switching your focus can really deliver.
What Are You Focusing On?
Ever since we are born we are constantly being programmed with the “me, me, me,” mindset. Our society has been designed to pressure us into constantly needing more, looking for ways to get it, and often by taking from others. That applies to kids’ toys, to cars, to running real estate related businesses.
There is nothing wrong with having a full and blessed life. In fact, I want you to enjoy a lot. But, it doesn’t have to be at others’ expense. It doesn’t have to all be on the back on one-sided wins. When that’s your focus it shows. The opposite is true too.
It’s Never Enough
When it’s all about ‘me’ and getting more for the sake of it; it is never enough. There isn’t enough stuff or money or deals to fill that beggars bowl. It means a life in which you are never happy, or satisfied, ever.
People can tell what you are focusing on too. They can smell it. Our spheres of influence and consumers in general are getting wiser and more turned off to it.
You probably have a friend or three who only get in touch when they have something to sell you. Family members who only call or respond when they need to borrow some money. Or vendors who pop up when they need to pump up their numbers to avoid going broke. How does that make you feel?
That breaks down trust and likability. It cheapens and sours relationships. It’s a turn off.
Finding the opposite of the above is rare. It’s rare to find a handful of people who are generous and giving, and who have authentic servant’s hearts. In fact; if you could find 5 in your lifetime you should consider yourself incredibly wealthy.
These are people who show up because they care. Just to say “Hi” and ask how you are. They add value. In turn you trust them. You trust their advice and recommendations. If you ever needed something that their business sells you know you’d turn to them first; even if they weren’t the cheapest.
If we can turn that around and be one of those few we’ll find everything changes too.
Some examples of this might be a real estate agent who switches from focusing on making the most sales and pushing the most units for the highest price, to focusing on helping the most local individuals and families to find a great home. Or a wholesaler who turns to focusing on how many owners they can truly help to get out of a distressed situation, in a way that helps them. Or house flippers focusing on delivering a great and healthy product that serves buyers, renters, and the community. The same goes for their service providers who could look for the best ways to empower these professionals with great real estate software versus focusing on getting funded and selling out their business, or making a quick buck in sales. Or imagine a phone company who focused on giving people a great quality phone that wouldn’t break so easily, packed in the technology that was available so you didn’t feel pressured into upgrading to the next one in six months, and cared about giving fair and transparent billing so you knew exactly how much you’d pay and could budget well.
Professionals and companies who did this would clearly be a magnet for customers, right? Just as importantly; when you work like this it changes the work too. All of a sudden you are living your purpose, fulfilling your highest and best use, and are living in your flow. You’ll enjoy what you do more. It will feel a lot less like work.
What It Looks Like
When you switch your focus like this it shows up in a variety of ways:
- The processes you create
- What you offer
- How you make decisions
- Who you connect with
- How you connect
- Your marketing messages
- How you negotiate
I want you to get more of what you really want this year. I want you to enjoy what you do more. I think if you try this you’ll see results. You have to be authentic with it. There will be challenges. It’s worth it.