Are you starting a business or still in the planning stages? You need to see this blog post because it will help to guide your planning and implementation (and could help you start making money as an entrepreneur even sooner).
Entrepreneurship – it’s all about coming up with a great problem-solving idea, planning and developing it, and then executing. The problem is, many investors get caught up in the planning and development process because they want to make it perfect.
Hey, I get it. You want to bring a great product to market; you want people to love what you’re doing, and you want your customers to feel like they got good value and to refer your business to their friends. You want everything in your business to be absolutely on point and “firing on cylinders”.
However, this level of perfection is costly and can even keep you from succeeding as an entrepreneur.
It’s costly for two reasons: (1) You’ll invest a lot to make sure your business is perfect. Trust me, there’s ALWAYS something else to invest in! (2) You’ll build what YOU think is perfection and then your customers might tell you that they want something different so you’ll have to tear down part of your business and re-invest in your customer’s idea of what’s perfect.
And, it can keep you from succeeding as an entrepreneur because you can tweak and adjust and fix and perfect your business hour after hour – FOREVER! – without ever achieving full perfection.
Sadly, I know of entrepreneurs, business owners, and real estate investors who are so busy trying to make their business perfect that…
- They never advertise
- They never get customers
- They never generate revenue
- They never get rewarded for their efforts
Your business does not have to be perfect. It just needs to be pretty good.
Don’t misunderstand what I’m saying: just because you’re striving for “pretty good” doesn’t mean you shouldn’t deliver high value. But here’s the great news: as long as you deliver amazing value to your customers, they’ll be okay if there’s a spelling mistake or if the colors aren’t perfect on your logo or if one of your blog posts isn’t as great as the others. You build a community of raving fans and paying customers by adding value and impacting lives, NOT by have the most perfect business out there.
Perfection is the enemy of achievement.
Instead, here’s what you should do: Deliver value, iterate, and improve as you go.
Of course you should always deliver value but it’s okay if there are imperfections because you can always fix them as you go. Don’t let your question for perfection hold you back from building a successful business!