Back to school season is coming up fast. How can real estate professionals and companies ace this important time of the year?
While it may feel like school just got out for summer break, there are only a few more weeks before kids head back to the classroom. Back to school season is a critical time for real estate businesses and investors. Master it and win, or fail and feel the pain all the way into next year.
Take Advantage of the Seasonal Buying Spree
This is one of the busiest times of the year in real estate. Late spring is when the business gets really busy with new home listings. Then things heat up in the summer. Yet, it is often after vacation time, and in anticipation of needing to be in a new place before school starts up again that the real closings are going down. Home shoppers have browsed and looked around, and are running out of time to get it done and make sure they are in the right school district. Some may be armed with cash from a recent home sale, others may need to both buy and sell a home.
Get ahead of this activity and bulk up on inventory so you can serve the most buyers. Have current school information ready so that you can help buyers make wise purchasing decisions.
Step Up for the Home Selling Spree
Those still looking to sell homes at this time of year can be under a lot of pressure to close quickly. They may have already bought a new home, or must relocate and don’t want to be trying to keep up with the payments, taxes, insurance and maintenance on an old home they are no longer living in. Price may be their least concern. Sales prices can be more attractive to investors at this time too as some of the summer buyers have already closed and sellers know time is running out and there are fewer buyers coming in the months ahead. Help them out and create a win-win solution to free them from those payments.
Help the Renters
Not everyone is going to find the right place to buy in time. Some will sell and be stuck in limbo. Others are relocating to a new city and haven’t had time to find something to by yet. Other renters have seen their homes sold to new owners who want to live there or who are raising the rents too high. They need somewhere to go. Step up and help these renters.
Real Estate Business Smarts
With this surge in business and attention is makes sense for real estate businesses and professionals to step up their marketing to get noticed for immediate and long term business and leads
Smart pros will also use the capital they amass in these months to go on buying sprees in fall when listing prices typically come down and properties can be bought cheaper.
For those that need more labor power to handle the surge in business through the summer, consider summer interns. It can be your kids, neighborhood kids back from from college, or online interns who can help make a push on social media.
Participate in Backpack Drives
This is also backpack drive season. When various organizations get together and provide backpacks to kids who really need them for the upcoming school year. Don’t miss out on this opportunity to help others. It is very rewarding. By now you should have put a lot of extra money in the bank or have plenty of closings lined up. Pass on the wealth.