How do you generate more real estate wholesaling leads, without even having to leave your desk?
Leads, leads, leads. It’s what everyone wants more of. Leads are the lifeblood of every business and venture. If you don’t maintain a steady flow of leads cash flow dries up, and it’s over. Some of the most common ways for real estate investors to generate leads are traditional methods like door knocking, in-person networking, and holding open houses. Those tactics can still work great. However, there are times when you want to be able to generate leads without leaving your desk. Perhaps you twisted an ankle running, are heading off on an island vacation, are more of an introvert than an extrovert, or simply want to operate hyper-efficiently so that you can achieve more in less time. What are your options then?
Physical mail and email still work. They can both be useful for generating leads remotely. A third party direct mail service can be used to send mail when you are out of the country too. Together these two mediums can reach virtually everyone.
- Lead Software
To keep growing your mail lists and to maximize effectiveness you’ll need fresh contacts. Investors used to have to rely on buying or renting unreliable lists. Not anymore. New lead software tools enable investors to filter and cherry pick fresh leads that meet their criteria. These resources can be used to generate motivated seller leads, cash buyer leads, and private lender leads for real estate wholesaling.
- Google Ads
Google ads can be a highly efficient way to generate both real estate website traffic, and live calls from hot leads. In addition to Google Adwords pay-per-click campaigns there are also Facebook and YouTube ads to consider. It is important to create good ads, have a smart funnel which maximizes conversions, and to be careful with any marketing budget you have. Yet, most investors underestimate the power and profitability these types of advertising can offer.
- Social Media
The concept of social media marketing certainly isn’t new anymore. However, most marketers do not use it well. It’s often too sparse and inconsistent, too salesy, and fails to really connect with potential customers. You can get great results if you put a little thought into it. Truly be social when using it. Think being edgy. Where are the new opportunities which other real estate wholesalers aren’t using yet? Could it be using more video? Better competitions? Using Snapchat or Facebook Live?
- Hire a Team
As a real estate wholesaler, you don’t have to do all of your lead generation or lead handling yourself either. Why not hire a team? There are many ways to do it, even on a tight startup budget. This could include property scouts, phone agents, online marketers, and more. Start them off part-time, and scale as they deliver results and profits. Outside referral partners can fall into this category as well. That is real estate professionals and businesses who are in constant contact with your type of prospect. Think real estate agents, mortgage loan officers, attorneys, title companies, insurance agents, real estate educators, and more.
Summary
There are many ways to generate real estate wholesaling leads, right from where you are this moment. Try out some of these tactics and keep them in your mix. However, it is also important to get out when you can. Don’t neglect building personal relationships, getting out in the field, and engaging in the real world. There is a time for both, and maintaining multiple sources of lead flow can keep your deal pipeline full.
