Detach and Grow or Hover and Wither… Your Business Depends on Your Objectivity
In entrepreneurial circles one often hears someone refer to their business as their ‘baby’. It is, in fact, a fairly common parallel when one relates to the sweat and tears that go into building a business from the ground up.
Entrepreneurs are often fairly ego-centric and singularly minded; they tend to eat, breathe, sleep and dream about their idea; they talk about their idea constantly; they excitedly share with their friends and family, perhaps even suggesting that those same people get involved in their endeavor. And, this as it should be in the early stages of any startup. How else could one traverse those early days; the days of uncertainty, little money and not much more to go on than hope.
Nonetheless, eventually there comes a shift, as there must should any business really make it to the big leagues. Unfortunately, startup founders often miss that shift.
The shift occurs when a particular milestone is met; one’s customer base hits a critical mass, or when one realizes that in order to move on to the next level, investment money must be leveraged.
The shift- that one from “it’s all about me” to “it’s all about the company” requires a tremendous attitude adjustment; without that, it is not likely that the company will grow to its full potential.
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